Toyota C-HR

 
• Toyota C-HR became the “first crossover” and “first hybrid vehicle”
   produced in Turkey
• Plant production capacity increased from 150,000  to 280,000 units a year
• Together with new vehicle production, cumulative investment at TMMT has reached
   over $ 2.3 billion
• Employee number of Toyota Motor Manufacturing Turkey increase gradually and reached 5000
• Mass production of new vehicle started by October, 2016
• Alongside Corolla and Verso models, together with new model,  90% of the
   production to be exported mainly to Europe
  
The all-new Toyota C-HR introduces a distinctive styling that brings newfound dynamism and sensuality to the crossover market.
4360mm long, 1795mm wide, 1555mm high (Hybrid) and with a 2640mm wheelbase, the production vehicle remains remarkably true to the concept car’s exterior which was first shown at the Paris Motorshow in 2014, and which registered extremely well with target customers.
 
Under the concept of “Sensual Speed-Cross”, and featuring a diamond architectural theme with wheel arches projecting prominently at all four corners to emphasise the new crossover’s strength and rigidity, the C-HR modulated structure combines a powerful lower body and raised ground clearance with the slim and sleek cabin profile of a coupe.
 
Viewed from any angle, the C-HR's combination of facetted gemstone-like shapes with fluid surfaces and elegantly integrated detailing create a delicate balance of precision and sensuality.
 
The front represents a further development of Toyota’s Under Priority and Keen Look design identity. The slender upper grille flows from the Toyota badge into the sleek, aggressive wing extremities of the headlamp clusters and wraps fully around the front corners of the vehicle.
 
The movement of the blacked out rocker panel towards the front and rear wheels, along with the shoulder axis that runs through to the front and rear, emphasise the fast-looking, 'lift-up' feel of the thin body.
 
The C-HR's coupe-like styling is further enhanced by disguised rear door handles integrated within the C pillar and, essential to the representation of speed within the design, the powerful projection of the sweeping roofline into a large, highly aerodynamic, skeletal frame rear spoiler.To the rear, the strongly tapered cabin integrates a top-hinged tailgate giving access to the loadspace. This contrasts with the pronounced flaring of the wheel arches, which give the new crossover a wide and extremely powerful stance. 
Standing proud of the tapering body work, prominent rear light clusters may also be equipped with LED lamp technology to give the rear view of the C-HR an equally expressive visual signature.
 
A new departure for Toyota, the interior styling represents a new 'Sensual Tech' design concept combining high-tech functionality with a sensual and fashionable style. It embodies a driver focused area within an airy, expansive cabin space.The warm, welcoming ambiance of an airy, expansive cabin space was created by the seamless layered architecture of the instrument panel that continues through to the door trim with a stylish ornamentation and a piano black panel. It offers a contrast between sensual surfacing and crisp lines to deliver a fresh, yet comfortable environment.
 
The driver oriented area incorporates innovative details and intuitive, approachable high technology. All operating switchgear, and an 8" display audio touch-screen featuring a redesigned and improved HMI (Human Machine Interface) with Toyota’s Multi-Media ’16 navigation platform and enhanced connected services are slightly oriented towards the driver. In conjunction with the asymmetrical centre console design, this brings all controls within easy reach of the driver, whilst still allowing front passenger access to the relevant switchgear.
 
Because the touch-screen stands proud of the instrument panel rather than being enclosed by it, the upper dashboard is considerably lower in depth, further helping driver visibility. A unique new two-tiered front seat design combines a slender, sporting upper section with a more strongly bolstered and supportive lower area, these differences emphasised through the use of differing tones, textures and patterns within the upholstery.
 
Targeting class-leading sensory quality (SQ), and knowing that C-HR customers will also have competitors from premium brands on their shopping list, the C-HR interior represents the earliest involvement yet of Toyota's European SQ team in the design process. Working closely with the headquarters design team to maintain the original interior styling concept, the SQ team have focused painstakingly on component quality, and the consistency of grain, texture, shape, colour and illumination in every element, even the stitch groove radii of the seats.
 
Reinforcing the link between interior and exterior design, many switches use a similar shape, reflecting the diamond motif of the exterior body shell. The same diamond theme is also visible in the door trim pattern, the headliner, the JBL speaker grilles and tweeter shape, and even the needles of the driver's analogue instrument dials. A carefully considered choice of finishes is essential to the harmonious, consistent, one-piece look of the new interior. There are three main surface finishes – leather-like for all background surfaces, a smooth Nappa grain for all touching surfaces and technical grain for all functional elements such as switchgear.
 
Decorative elements are finished in high quality piano black and satin silver trim, and the clear blue instrument and switchgear illumination has been carefully fine-tuned to ensure consistency of hue, even on adjacent reflective surfaces of differing colours. This outstanding new interior design is available in a choice of three colour schemes: Dark Grey, Black/Blue and Black/Brown.
 
Reflecting the demands of its target customer, the Toyota C-HR equipped with a wide variety of features. 
As part of Toyota’s commitment to democratise advanced safety equipment, Toyota Safety Sense is standard across the range. The system includes a Pre-Collision System (including Pedestrian Recognition), Adaptive Cruise Control, Lane Departure Alert with steering control, Automatic High Beam and Road Sign Assist (Road Sign Assist is not available on the entry grade).
 
Top-of-the-range customers are able to specify heated seats, a smart entry system, privacy glass, bespoke upholstery including part-leather seats, Toyota’s revolutionary S-IPA system (Simple Intelligent Park Assist), 18” alloy wheels and Bi-tone metallic paintwork.